QUALITY
Hello SERA People,
Life at SERA
Moving Forward Together in Collaboration and Innovation
TRACtoGo Application
One Application for All Your Transportation Needs
SELOG
Comprehensive Logistics Solutions with the Support of a Professional, Experienced, Reliable, and Trusted Team
IBID Application
An Easy Way to Participate in Auctions for Various Needs (Automotive, Lifestyle, HVE & Scrap)
Corporate Social Responsibility
SERA Cares About Education, Health, the Environment, and Community Empowerment
Business Unit SERA
OUR STORY
1986
1990
2007
2009
SERA started its business through vehicle rental services in 1986 under PT Sinar Inti Telaga. This was also the company's first step into the transportation, auction, and logistics industries.
OUR VALUE
SERA Spirit
PT Serasi Autoraya has a philosophy called “SERA SPIRIT” which is reflected in 5 important points and forms the foundation for building a professional and dignified organization.
LEADERSHIP
TEAMWORK
INTEGRITY
CUSTOMER SERVICE
Di SERA dukungan yang saya terima dari rekan kerja dan atasan yang luar biasa tidak hanya membantu saya berkembang secara profesional, tetapi juga memberi saya rasa percaya diri untuk mengeksplorasi ide dan potensi diri.
Mega Murti Sarilani
Kekeluargaan, kolaborasi, dan supportif sudah menjadi budaya sehari-hari di SERA, budaya tersebut sangat mendukung karyawan untuk bisa memunculkan ide-ide kreatif.
Kairli Ezra Rafiqi
Lingkungan kerja positif dengan kekerabatan yang sangat baik. Serta ditunjang kegiatan diluar jam kerja yang mempererat kebersamaan sehingga lebih akrab seperti sebuah keluarga.
Muhammad Dhigo Zufarias
SERA memberikan kesempatan bekerja dalam lingkungan yang supportive dan menjunung tinggi nilai integritas dengan kolaborasi antar tim dan leader yang baik
Puti Annisa Fauzi
LIFE at SERA
Build Your Career with SERA
Every SERA employee is expected to be an accomplished individual with integrity, capable of serving and working together. This will enable the emergence of future leaders who can be relied upon for the advancement of the company.
Corporate Social Responsibility (CSR)
4 Pillars of SERA CSR
Sera Cerdas
EDUCATION
Aims to improve the quality of education through training programs and infrastructure support for teaching and learning activities.
Sera Hijau
ENVIRONMENT
By adopting environmentally friendly business practices, SERA strives to reduce its negative impact on the environment.
Sera Kreatif
COMMUNITY EMPOWERMENT
Through its supported SMEs, SERA creates community-based business opportunities that target inclusive communities around the company's locations.
Sera Sehat
HEALTH
Community-based health programs, such as community health centers and blood donation activities, demonstrate SERA's concern for the quality of public health.
Latest News & Events
Stay up to date with the latest news, information, and activities from SERA Group.
TRAC Raih Indonesia Best Companies in HSE Implementation 2026
Dengan perolehan skor sebesar 89,83, TRAC berhasil meraih penghargaan pada kategori Service dan mendapat predikat Very Good. Penghargaan diberikan karena TRAC berhasil menerapkan Sistem Manajemen Kesehatan dan Keselamatan Kerja (K3) secara optimal, sehingga mampu meningkatkan keselamatan kerja serta produktivitas perusahaan.
SERA dan IMANI Care Tingkatkan Kompetensi Pengemudi Ambulans
PT Serasi Autoraya (SERA) berkolaborasi dengan IMANI Care kembali menghadirkan program sosial yang berfokus pada Peningkatan Kompetensi Pengemudi Ambulans pada 7 Maret 2026 di Masjid Hidayatullah, Kota Bekasi.
IBID Gelar Iftar 2026: Buka Puasa Bersama dan Santunan Anak Yatim
Melalui momen buka puasa bersama yang diselenggarakan di IBID Head Office pada 6 Maret 2026, Presiden Direktur IBID, Daddy Doxa Manurung turut mengajak seluruh karyawan untuk senantiasa bersyukur atas kesehatan dan rahmat yang diberikan.
Information and Questions About SERA Group
Please let us know if you have any questions or needs. We are happy to assist you.
© Copyright PT Serasi Autoraya 2026