History
PROFILE
Tahun
1986
PT SINAR INTI TELAGA Began Operations
The company was engaged in transportation, providing vehicle rental services.


1986
PT SINAR INTI TELAGA Began Operations
The company was engaged in transportation, providing vehicle rental services.
1990
Transformation into PT Serasi Autoraya
The company transformed into PT Serasi Autoraya, with the trademark “Toyota Rent a Car.”

1990
Transformation into PT Serasi Autoraya
The company transformed into PT Serasi Autoraya, with the trademark “Toyota Rent a Car.”

2001
TRAC Introduced
TRAC – Astra Rent a Car was introduced as a new trademark for the first time on October 5.


2001
TRAC Introduced
TRAC – Astra Rent a Car was introduced as a new trademark for the first time on October 5.
2003
Driver Services Launched
TRAC expanded its business by launching Driver Services."

2003
Driver Services Launched
TRAC expanded its business by launching Driver Services."

2004
August 26, TREMO TRAC-Motorental was formed as part of the solutions TRAC offers to customers.
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2004
August 26, TREMO TRAC-Motorental was formed as part of the solutions TRAC offers to customers.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi sodales laoreet viverra. Curabitur pellentesque ultricies massa eu congue. Cras ac sapien dapibus, rutrum purus ut, sollicitudin diam. Sed ornare odio vitae volutpat pharetra. Aliquam non lacus eu urna vulputate feugiat.2005
O-RENZ Taxi & Toyofuji Begin Operations
The company launched O-RENZ Taxi on October 25 in Surabaya. Then on December 7 of the same year, the company also introduced a shipping unit under the Toyofuji Serasi Indonesia (TFSI) trademark, as the forerunner of the SERA logistics business.

2005
O-RENZ Taxi & Toyofuji Begin Operations
The company launched O-RENZ Taxi on October 25 in Surabaya. Then on December 7 of the same year, the company also introduced a shipping unit under the Toyofuji Serasi Indonesia (TFSI) trademark, as the forerunner of the SERA logistics business.

2006
mobil88 Joins
mobil88, which operates in the official used car sales business, officially joined SERA's business line on May 1.


2006
mobil88 Joins
mobil88, which operates in the official used car sales business, officially joined SERA's business line on May 1.
2007
IBID Operates
On April 3, it introduced an auction business under the IBID Balai Lelang brand and successfully held its first auction on August 7. In the same year, it entered the trucking business as part of SERA Logistics Services.

2007
IBID Operates
On April 3, it introduced an auction business under the IBID Balai Lelang brand and successfully held its first auction on August 7. In the same year, it entered the trucking business as part of SERA Logistics Services.

2008
Introducing TMS
TMS – Transportation Management System was officially launched to optimize TRAC's transportation solution services.


2008
Introducing TMS
TMS – Transportation Management System was officially launched to optimize TRAC's transportation solution services.
2009
SELOG Begins Operations
On February 2, Freight Forwarder Harmoni Mitra Utama (HMU) and United Tractors successfully completed their first shipment. Then on February 25 of the same year, SELOG was officially established as a trademark in the logistics management services business line.

2009
SELOG Begins Operations
On February 2, Freight Forwarder Harmoni Mitra Utama (HMU) and United Tractors successfully completed their first shipment. Then on February 25 of the same year, SELOG was officially established as a trademark in the logistics management services business line.

2010
SMM & SSI Introduced
On June 21, PT Serasi Mitra Mobil (SMM) was established as a legal entity for the mobil88 trademark. Then on July 29, PT Serasi Shipping Indonesia (SSI) was officially launched to expand SELOG's business


2010
SMM & SSI Introduced
On June 21, PT Serasi Mitra Mobil (SMM) was established as a legal entity for the mobil88 trademark. Then on July 29, PT Serasi Shipping Indonesia (SSI) was officially launched to expand SELOG's business
2012
TRAC Bus Begins Operations
TRAC expands its business by launching TRAC Bus Services on April 4

2012
TRAC Bus Begins Operations
TRAC expands its business by launching TRAC Bus Services on April 4

2014
SELOG Express Begins Operations
On November 10, SELOG Express was officially launched as part of SERA Logistics Services


2014
SELOG Express Begins Operations
On November 10, SELOG Express was officially launched as part of SERA Logistics Services
2015
Acquisition of Intertel Nusaperdana Shares
The company signed an agreement to purchase 34.91% of PT Intertel Nusaperdana shares in PT Toyofuji Serasi Logistics Indonesia on October 29

2015
Acquisition of Intertel Nusaperdana Shares
The company signed an agreement to purchase 34.91% of PT Intertel Nusaperdana shares in PT Toyofuji Serasi Logistics Indonesia on October 29

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